Mobile websites are a necessity today
Mobile Websites have become a necessity in 2011.
Already half a billion people accessed mobile Web devices worldwide in 2009. Even at that time usage was expected to double within five years. Mobile is overtaking the PC as the most popular way to get on the Web. An increasing number of these users are mobile-only, i.e. they do not, or very rarely also use a desktop, laptop or tablet to access the Web.
According to Google, traffic from mobile devices and smart phones like iPhone, iPad and Android is exploding and it’s expected to grow at astonishing rates over the next 12 months and beyond.
And over 50% of the searches from these devices are for local goods and services.
Traditional websites are designed to be viewed on a computer screen instead of a mobile device. This means that most regular websites are not compatible with mobile devices.
Studies show that current mobile web user experiences are generally horrible when it comes to viewing and navigating websites. Websites that have not been optimized for mobile viewing are too cluttered and negatively impact the visitor’s ability to locate information quickly.
- Mobile websites, on the other hand, receive higher mobile search engine rankings.
- Mobile-friendly websites have higher speed, and make the visitor experience more enjoyable.
- Mobile-friendly websites helps you attract both “new” and “repeat” customers by giving your business “instant mobile marketability” when your visitors land your clean mobile site with all of the important information clearly and easily accessible.
Mobile, Touch-Enabled Layouts
We’ve found that the most common actions that people are looking to take when they look your business up on their mobile device are:
- Call you with questions or for an appointment
- Get a map and directions to your business
So we’ve created a touch-enabled websites. The mobile page will be displayed automatically to anyone viewing your website on a mobile device. This gives you the advantage over your competitors; most of which are not even leveraging the powerful benefits of mobile marketing.
The viewer can still view your site in its original format if they wish.
Your mobile marketing campaign will take off when someone visits your website on a mobile web device and they can call you or get a map and directions with just one touch!
read moreExpert Google Place Page configuration
Google Places business listings have been created, to show the most relevant information for each local business in most parts of the world.
According to Google over 20% of searches now include a reference to locality and that number is growing. World-wide that comes to around 2.8 billion local searches on Google each month.
It’s therefore critical for you as a business person to adapt to this new reality. A properly optimized Google Place Page needs to be a critical part of your Web strategy. If it’s optimized correctly you will be found by consumers doing local searches in Google.
Even though Place Pages are free and offer many advantages to business, very few business owners understand this or even know that they exist. You owe it to yourself to not be one of the uninformed.
There are currently over 50,000,000 of these business listings but only 4,000,000 have been claimed by their business owners.
The fact that so few have been claimed can give your business a very real competitive advantage when consumers use local search to look for products.
The 7-Pack is the group of 7 red balloons with the letters A through G that often shows up near the top of the page when a local search occurs in Google. The same letters also appear on the Google map to show exactly where the corresponding businesses are located.
An expertly optimized Place Page combined with a optimized Web page will help your business get to the top of the 7-Pack in just a few months. When the competition is very low, your optimized Place Page may show up on page one in the 7-Pack even without a Web page.
However this is starting to become less likely. Since January of 2011 Google has been merging the 7-Pack business listings with their corresponding organic web site listings. Now it’s can really help to have both Web site and Place page optimized on an ongoing basis.
By the way, according to Google’s research it takes a person 9 seconds to type in a search query. Google produces results in less than half a second . The user, your potential customer, then chooses the website he likes in about 15 seconds.
The hard reality is that if your Place Page is not on page one, no-one is going to see it.
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FusionSEOMontreal is the only search engine marketing company in Montreal that has up to date expertise in optimizing Google Place Pages which is necessary to rank for local queries. Because of the recent changes in Google’s local search algorithm you need a professional to properly optimize your Google Place page and your Web site. This cannot be done overnight. You need a boost at the beginning of your campaign and then monthly tweaking to keep you in front of the competition. It’s necessary to carrying on a consistent optimization campaign using the same keywords in press releases, videos, web-hosted photos, articles as well as your Web site and your Place page. Coordinating this kind of campaign is what Fusion SEO Montreal does best.
Dominate your local market for specific search terms or keywords and see your business name on page one for all of the following:
- Google Place Page
- Web site
- Videos
- Articles
- Reviews
- Photos
We start by taking the time to find the keyword phrase or phrases that has the highest search volume for your business and area. We use the same phrases when we create all of the web pages. We also use the same phrases for the anchor text in your back links.
We then use the same keywords when optimizing your Google Place Page.
The goal is to have your business appear all over page one and your telephone ringing off the hook.
Contact us for a free analysis.
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